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      <image:title>DIY Resources - Marketing dashboard(s) for the marketer - episode 1 - Visualization, dashboard, report - different names for the same category of tool, all intending to give you insight into your program, your funnel, your spend.</image:title>
      <image:caption>That “tool” is your eyes and ears for what is happening with your business - it tells you what gear your in, critical issues, and your pace.</image:caption>
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      <image:title>DIY Resources - Marketing dashboard(s) for the marketer - episode 1 - In this series, we are going to work on building out your dashboard, so that you have something like this ➡️</image:title>
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      <image:title>DIY Resources - Marketing dashboard(s) for the marketer - episode 1</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>DIY Resources - Get choosy with your metrics - a marketer’s framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>DIY Resources - Get choosy with your metrics - a marketer’s framework - Your business, your project, your focus - let’s lump these things together, and call them your responsibilities. And your responsibilities - they have inertia. Whether a well-oiled machine, or a stuttering, coughing engine - what you own represents a flywheel built upon your efforts.</image:title>
      <image:caption>You might have heard of a flywheel in the context of business. Typically, a flywheel is represented by a circle, with inputs feeding into it, representing a growth in your business from something. It’s a simply way of visualizing the things you are (or should be!) doing to grow your business.</image:caption>
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      <image:title>DIY Resources - Get choosy with your metrics - a marketer’s framework - Pitstop: your circle of influence</image:title>
      <image:caption>In 7 Habits of Highly Effective People, the author challenges readers to apply positive pressure to their circle of influence, and come to peace with their circle of concern; you can do something about the former, but can only wring your hands at the latter.</image:caption>
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      <image:title>DIY Resources - Get choosy with your metrics - a marketer’s framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>DIY Resources - Get choosy with your metrics - a marketer’s framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>DIY Resources - Get choosy with your metrics - a marketer’s framework - Your flywheel helps dictate what your metric should be. IC’s will have a very different focus versus a founder.</image:title>
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      <image:title>Case Studies - Outdated marketing data and the power of data transformation - The free wave</image:title>
      <image:caption>The inclusion of a free tier would bring a step change in product signups, and make monetization efforts essential.</image:caption>
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      <image:title>Case Studies - Outdated marketing data and the power of data transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Saving client time - reusable campaign dashboard - The 80/20 principle</image:title>
      <image:caption>How can we solve for 80% of use cases, in a standardized manner?</image:caption>
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      <image:title>Case Studies - Saving client time - reusable campaign dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Forecasting for a bullish future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Forecasting for a bullish future - Goals as a diagnostic tool</image:title>
      <image:caption>Goals aren’t just aspirational - they tell you when a part of your plan is falling short, so you can fix it or fix your expectations</image:caption>
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